Interactive

Viral Content
Forensics

Paste any social post. Get the structural, psychological, and cultural mechanics behind why it works, or why it doesn't.

React Claude API Content Strategy

The Breakdown

Problem I spent years making content for hospitality brands and watching some of it perform and some of it not. The post-mortems were always the same: vague feedback, gut-feel explanations, and a few metrics pulled out of context.

Constraint What I actually wanted was a forensic breakdown. Not "this did well because it was relatable" but why it was relatable, what triggered the share, and where the viewer almost scrolled past.

Solution A tool where you paste any social post (caption, transcript, full text), select the platform, optionally add metrics, and get a structured analysis: hook identification, retention architecture, a psychology layer mapping the emotional triggers behind shares and comments, cultural timing, platform-specific algorithm fit, and a keep/kill/test prescription.

What It Looks Like

halle.studio/lab

Viral Content Forensics

Paste a post. Run the analysis.

We stopped doing "signature cocktails." Every drink on the menu is built around what's in season within 30 miles of the restaurant. Last week that meant a clarified apple shrub with cardamom. This week it's a persimmon old fashioned. The menu changes when the harvest does.

Instagram

8.2K likes

Run Forensics

Input: paste any caption, transcript, or post.

halle.studio/lab

Verdict

Strong share trigger. The post works because it frames a business decision as a philosophy, making the audience feel like insiders.

84

Virality

91

Hook

78

Retention

Hook Architecture

Type Status Disruption

Entry Curiosity Gap

Psychology

Identity

Social proof

Emotion

Output: scores, hook analysis, psychology, prescription.

The Takeaway

Most content audits describe what happened without explaining the mechanics. This tool forces precision. When I say a post worked because of a curiosity gap combined with identity signaling, that gives a team something to actually use when they make the next piece. That is the difference between a post-mortem and a playbook.

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