Interactive

Creator Brief
Generator

Input a brand and objective, get a structured creator partnership brief. Built from real program experience.

React Claude API Creator Partnerships

The Breakdown

Problem At Backal Hospitality Group, I built the creator affiliate program from scratch across eight brands. One of the most time-consuming parts was writing briefs. The format needed to be consistent enough to scale while flexible enough to adapt to very different brands, audiences, and campaign objectives. And every time you iterate by hand, the briefs start drifting from the original strategy. Small changes compound, files pile up, and version control becomes its own job.

Constraint Eight brands, each with a distinct identity and audience. Every brief had to feel tailored to the specific venue and campaign, but the underlying structure had to be repeatable enough that someone other than me could pick it up and run with it.

Solution A tool that packages that pattern recognition into a system. Input a brand, a campaign objective, an audience, a platform, and a few constraints. It generates a structured creator partnership brief: recommended creator archetypes with follower ranges and content style, creative direction with do's and don'ts, specific content deliverables with format and talking points, a timeline with milestones, and a measurement framework tied to the original objective.

What It Looks Like

halle.studio/lab

Creator Brief Generator

Build the brief. Skip the busywork.

Brand

Dante NYC, Italian cocktail bar + restaurant

Objective

Drive weeknight reservations, Jan–Feb

Platform

Instagram + TikTok

Audience

Urban food/drink enthusiasts, 25–40

Generate Brief

Input: brand, objective, platform, audience, constraints.

halle.studio/lab

Creator Archetypes

PRIMARY NYC food micro-influencers, 10K–50K, editorial photo style

SECONDARY Cocktail/spirits creators, 5K–25K, recipe + storytelling format

WILDCARD Date night / lifestyle creators, 20K–80K, vlog-style content

Deliverables

1× Instagram Reel (60–90s), evening ambiance + signature order

1× TikTok (30–45s), "hidden gem" or "weeknight spot" angle

2× Instagram Stories, behind-the-bar or menu walkthrough

Measurement

KPI Reservation clicks via link-in-bio tracking

KPI Save rate as intent signal

Creative Direction

DO Show the bar in motion: bartenders, pours, candlelight

DON'T Static food flat-lays or overly polished edits

TONE Warm, insider, "let me show you my spot"

Output: creator archetypes, deliverables, timeline, KPIs.

The Takeaway

The value of a creator brief isn't the writing. It's the structure underneath it: knowing which creator archetypes match which objectives, what deliverables actually drive results on which platforms, and how to tie measurement back to the original goal. This tool proves that structure can be systematized, scaled, and handed to anyone running a creator program.

Try It Yourself →

AI-powered · Rate limited to 10 uses/day