Interactive

Campaign Concept
Generator

Input any brand and objective. Get a full campaign strategy with activations, channel roles, and KPIs.

React Claude API Campaign Strategy
The Breakdown
Problem Every strategist gets the same question in the first week of a new role: "What would you do with this brand?" The answer is supposed to demonstrate how you think, not just what you know. But translating a brand's position, audience, cultural moment, and business objectives into a cohesive campaign concept takes time, and the thinking often stays trapped in someone's head until a deck forces it out.
Constraint A campaign concept has to do a lot of things at once. It needs to work across multiple channels without losing coherence. It has to be specific enough to execute against a budget but flexible enough to scale. It needs to tie creative decisions back to measurable business outcomes. And it has to be presentable to leadership, not just a creative team. Most of that thinking happens in someone's head or across a dozen disconnected slides.
Solution A tool where you input a brand name, what they do, a campaign objective, target audience, channel strategy, and budget tier. It returns a full campaign concept: the strategic insight (the cultural tension, the "why now"), a big idea, three activations with channel tags, content pillars, channel role definitions, tagline alternatives, a measurement framework, and a section called "The Bold Move," which is the risky idea the room probably won't go for but should.
What It Looks Like
halle.studio/lab
Campaign Concept Generator
The big idea. Not just the brief.
Brand
Campari, Italian aperitivo brand
Objective
Reposition as an everyday ritual, not just a special occasion spirit
Audience
Urban 28–42, drinks culture, hospitality-adjacent
Budget Tier
Mid-range ($50K–$150K)
Generate Concept
Input: brand, objective, audience, channels, budget tier.
halle.studio/lab
Strategic Insight
Aperitivo culture is aspirational abroad but quotidian in Italy. The opportunity is in closing that gap: making the Tuesday Negroni feel as natural as the Saturday one.
Activations
01 "Tuesday Bitter" bar takeovers in 6 cities, weeknight-only
02 Creator series: bartenders film their personal weeknight pour
03 Limited glassware collab, only available Tues–Thurs
Content Pillars
The Weeknight Pour · Behind the Bar · The Bitter Truth
The Bold Move
Run a campaign that explicitly tells people not to save Campari for the weekend. Anti-occasion positioning.
Output: insight, activations, pillars, taglines, the bold move.
The Takeaway

Most campaign concepts live in someone's head until a deadline forces them into a deck. This tool externalizes the process: given a brand, a goal, and a set of real-world constraints, it connects cultural insight to activations to measurement in a structure that's ready to present. It's the thinking behind the pitch, made visible.

Try It Yourself →
AI-powered · Rate limited to 10 uses/day
halle.studio 2026